Fierce Femmes: Carmen Serrato, Founder of Modernist

Happy Hours are starting to become more and more cheerful as businesses are allowing for patio seating, but it’s not without some trials and tribulations throughout the ongoing pandemic. Fresno’s very own Modernist, a craft cocktail bar in the downtown Brewery District that opened its doors in January of 2020, is no stranger to adaptation with efforts spearheaded by fearless leader and Fierce Femme, Carmen Serrato.

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RPM PR's Valentine's Day Gift Guide

Love is in the air, and we are feeling all the warm and fuzzies this year. Valentine’s Day is around the corner, and we’re definitely letting Cupid take over with valentines for the littles, a romantic date night with your special someone, and wine night with the gals. Looking for the perfect gift to give this year? Skip the flowers and chocolates (or don’t) - we’ve got you covered with RPM PR’s Valentine’s Day Gift Guide. Read on and start shopping.

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RPM PR's January Faves

Is there ever a month where we’re not trying anything and everything new? Let’s call it how it is - we’re suckers for a new trend, and 2021 has not disappointed in fresh goodies for us to get our hands on. The RPM PR #DreamTeam has made a little shopping list for you - and while some of these items may be tried and true, we believe that these must-haves never go out of style.

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Fierce Femmes: Audrey Monke, Gold Arrow Camp + Sunshine Parenting

With much-needed snow coming our way, the grounds of Gold Arrow Camp will be covered in white - a different view from a few short months ago. The camp, nestled along Huntington Lake, experienced two major setbacks this past year - the health challenges and business closures due to COVID-19 and the wild Creek Fire that sadly spread through our local mountains near Shaver and Huntington Lakes. We recently sat down with Audrey Monke, Summer Camp Director for Gold Arrow Camp (for 36 years!), to catch up with her on what life has been like on the campsite and at home.

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Fierce Femmes: Jessika Medina of La Dama Salon

It’s no secret that COVID-19 has rocked life as we know it. We couldn’t let Cycle Five of Fierce Femmes go without highlighting some local leading ladies who have persevered throughout the ongoing pandemic, as they navigate these unprecedented times in their industries. While businesses throughout California have been affected by the rollercoaster of mandated closures, Salon Owner and Hair Stylist Jessika Medina of La Dama Salon has been on a wild ride.

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National Avocado Day is HERE!

The best day hass come!

Happy #NationalAvocadoDay to all! When our client, Model Meals, established this day in 2017, we were #blessed to support them in the press for this campaign (because being extra isn’t always a bad thing). While you’re enjoying free guac from Chipotle, or putting together your avocado hair mask, we gathered up our #DreamTeam’s favorite recipes for you to try at home - because while 2020 may feel like a pit (get it?), avocados are here once again to guac our world.

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From the Desk of: Caroline Swanson, RPM PR's Summer 2020 Intern

As I prepare to enter my senior year at Southern Methodist University, it’s great to look back at how my interests have changed, how I’ve grown, and the experiences I’ve had over the last three years. I grew up in Fresno and never ever wanted to leave California, but as soon as I stepped foot on the SMU campus, I absolutely loved it. I’ve always been interested in business, so I entered my Freshman year as an accounting major - and it only took two courses to realize that it wasn’t my thing. LOL, who knew!

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#QUARANTINE: Recipes to Try at Home

As the “stay at home” orders remain, we are finding tons of new activities to keep everyone in the house entertained. Studies show that the word “recipe” has reached an all-time high on Google searches. You know what they say - “the best way to someone's heart is through their stomach.” Well, we’ve done some digging and have found the best recipes for those who love staying #healthy and those looking to get their #sweettreatoclock fix.

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Green is *totally* in.

Let’s be real - everyone feels like a bad@$$ after a good root touchup and blowout. While we may not be attending our Saturday AM appointments, local salons are still supporting the community with plenty of goodness. Now, the good is just getting better thanks to Clovis salon owner and stylist, Anna Peters, as she brings a major facelift to the beauty industry and the effects on our planet.

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From the Desk of: Maddie Felix, RPM PR's Spring 2020 Intern

I have always been very interested in technology and social media (with so many new advancements, it’s amazing to see these new platforms expand!). Growing up, I remember sitting with my aunt at her computer and watching her code websites - where she completely changed the entire look of something. I was fascinated by the clients she was able to connect with online, and had always hoped to have a job that I loved as much as she did.

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