Things are about to get avo-control - it’s NATIONAL AVOCADO DAY, peeps! This day isn’t just any other day (and not because you can get free guac today) - we’re proud to say that our very own client, Model Meals, established this day back in 2017, and we were honored to be of support (since we’re extra, too).
Read MoreWe all love Clovis for its country charm, but are you looking for something a little bit more southern? If so, we’ve got you covered. We know a place where cowboys run wild, “y’all” is everyone's favorite word, honky tonks abound, and the southern hospitality is hard to ignore. The best part? It’s all in the midst of a metropolitan skyline and is filled with over one million people. Yep, were talking Dallas, Texas.
Read MoreIt’s no secret that we love social media - it is part of our job, so it’s safe to say we know the lay of the land. If you’re getting bored with your Instagram feed, we've gathered a list of some of our favorite people/accounts to follow (for different reasons) to keep the inspo flowing. Read on and see what interests you and click that follow button.
Read MorePublic relations and marketing are two tools every business needs to succeed. But why? And what exactly is the difference between the two? Not to fret, we’re breaking it all down for you -- read on for the 411.
Read MoreNew season, new places. This summer is all about escaping the heat and traveling to cooler temps. Leaving the city right at 5:00 can be stressful, especially when you’re looking to head to the beach for a late-night bite. Don’t worry - here is a list of the ultimate essentials to throw in your bag before hitting the road.
Read MoreThe solstice has come and gone, and we’re left in the Fresno heat looking for ways to spice things up. Some days, popsicles just don’t cut the cool down, and lucky for you, we’ve got you covered. Fire up the BBQ and invite the squad over because we’re dishing up our sacred summer recipes.
Read MoreLet freedom ring! The best day of the summer, aka the Fourth of July, is quickly approaching and if the day involves fireworks, patriotic songs, and celebrating Lady Liberty, you can count us in. Light a sparkler and put on your fave Old Navy tee because we’re celebrating this national day with some last-minute tips for throwing a supreme star-spangled soiree.
Read MorePeople say that you’re not going to love your first job right out of college. You are starting a new chapter in your life, faced with the unknown of the intimidating “adult world”. I was faced with these same thoughts myself upon my graduation a year ago, until I had the opportunity to work at RPM PR.
Read MoreOkay, so while I may not have a compelling story of wisdom from lessons I’ve learned over a long-standing career in the industry, I have known that I’ve wanted to be in PR since 2012 (as I was eagerly driving the streets of Fresno with my learner’s permit), when ABC’s Scandal premiered. Bear with me. Watching Olivia Pope, crisis manager and “fixer” for political scandals, inspired me - I realized that I could share people’s stories and support something that I really believed in through PR. I was in.
Read MoreAs I sit here writing this blog, it is impossible not to reflect on the past year. Last summer I was fortunate enough to join the RPM team as the PR intern. After deciding to come back to Fresno for this summer, I just could not stay away from this office and all the inspirational people who work here.
Read MoreA major form of self-care for us - and quite possibly, one of our favorites at that - is reading. Nothing beats diving into a good page-turner on a Saturday morning, full mug in hand, to treat yo’self to a little R&R. Here’s a little list of what we’re recommending these days.
Read MoreOver the past few years, the RPM PR team has grown (#blessed). So much so, that we needed to upgrade our office space to make room for our creativity to blossom and magic to brew. As a closely knit team that takes a holistic approach to each of our clients, we all have our hands on projects in order to produce quality work. When looking for our next office, we knew it had to complement our culture and our creative style.
Read MoreIn 2010, I was on the cusp of embarking on my professional life after college. I was still living in my college town - the charming Oxford, Mississippi - and working a couple of day jobs (being a barista is something everyone should try once). It was the height of the Great Recession, and open positions at big companies were sparse.
Read MoreWhile California may be confused by the seasons lately, the fluctuating conditions are giving us plenty of time to prep for Fresno’s summer heat. Temperatures are starting to rise, and we are coming in hot (no pun intended) with our Summer Essentials Kit. Here are our must-haves for this season - you’re welcome.
Read MoreAs soon as Jennifer “Jenny” Kasparian Hoekstra discovered barre training while living in Southern California, she was hooked. Upon returning to her hometown of Fresno and coming to the realization that the Central Valley was missing this workout, she took matters into her own hands. She left her career as a nurse, took a leap of faith, and opened her own studio with the help of her daughter Lauren Hoekstra as manager.
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