branding / logo

The Garabedian Group (TGG) takes a proactive, invested approach to the financial industry through their relationship-focused tactics and methodology. When Dale Garabedian founded TGG, he knew that he wanted the firm to be unlike any other in the industry, where clients can proactively seek advice through financial, professional, and personal goal support and employees can be engaged with a healthy work-life balance. Now, with Dale’s daughter, Lauren, and son, Aaron, at the helm of the company, the firm connected with RPM Public Relations to bridge their previous logo with a new aesthetic, with the goal of maintaining their trusted reputation while bringing a modern approach to further their family legacy. 

RPM Public Relations refreshed their brand elements while incorporating core pieces of their original logo. By retouching the recognizable “G” with thinner lines and a clean shape, the new look created a familiar feel with a new perspective to the brand. The Garabedian Group’s traditional blue shades represent symbols of trust, wisdom, loyalty, and confidence - all core emotions to entice clients, both existing and potential. By adding warmer hues such as shades of green and neutral golds, the brand incorporates elements of prosperity and growth. These new tones paired with refreshed shapes truly elevated the brand while speaking to its roots and successful future to come.