Founded by John Shamshoian, local real estate brokerage Realty Concepts brings a fresh approach to real estate. Instead of focusing on the bottom line, the company would drive to serve their clients above all else. With John’s son JP now at the helm, the business has maintained its founding mission and honors its service-focused history, while continuing to innovate in the ever-changing world of real estate with offices throughout California’s Central Valley.

When RPM Public Relations partnered with Realty Concepts, the client came with a goal of building community relationships, while maintaining a brand identity that showcases their familial culture. We focused our grassroots efforts on local campaigns surrounding both their Fresno and Clovis office grand openings, while also creating unique and contemporary strategies that brought a fresh dynamic to the Valley (and the real estate industry as a whole!). With local partnerships with Realty Concepts’ philanthropic arm, RC Cares, we were able to partner with local businesses such as the City of Clovis, Ride54, Ampersand Ice Cream, and more to build brand awareness and create like-minded brand partnerships. In doing so, our Valley media affiliates maintained a strong relationship with the brand, including ABC30, KSEE 24/CBS47, FOX26/CW59, the Fresno Bee, The Business Journal, while gaining over 100,000 estimated coverage views, and in turn the brokerage recruiting many eager real estate professionals to join their RC family.